MOMO
Momo describes the idea, concept and examplary website for finding gender-fair companies.
Roles
Research
Interviews
Conception
UX/UI Design
Partner
Sarah Kuklinski
Supervisor
Prof. David Oswald
Prof. Benedikt Groß
Context
Adapting to male-dominated fields of work as a woman* is not always easy. But why do women* have to adapt?
MOMO is a scenario-based concept that aims to establish a seal for gender-equitable companies. An example of use is a website on which awarded companies can present themselves and advertise jobs. Users are given an overview of which companies fulfill their needs and offer suitable jobs.
Design
Assets
NeoGUARD comes with a clear, intuitive interface so that users can focus on their actual tasks. The UI elements are therefore kept simple and clean – primary cta buttons for example have a strong contrast to quickly guide the users eyes. Information is visualized well through different hierarchies in the layout.
